How google ads helps to business
February 15, 2025
Difference between PPC and Social Media
What is PPC:
PPC (Pay-Per-Click) is a marketing model where advertisers pay only when their link is clicked and the user visits their website, application, or any other specified webpage. The advertisers need not pay for the mere placement of their links but will pay when users click the link provided and visit the landing page. The advertisers will select a particular word. It is known as ‘Keyword’. For example, if a clothing company bids for the word 'Cotton Dresses', every time a user searches for that word, an ad will appear at the top of the results displaying the company.
How PPC Works:
The PPC model is considered to be beneficial for both advertisers and publishers. For advertisers, the model is advantageous because it provides an opportunity to advertise products or services to a specific audience who is actively searching for related content. The PPC model is considered to be beneficial for both advertisers and publishers. For advertisers, the model is advantageous because it provides an opportunity to advertise products or services to a specific audience who is actively searching for related content.
PPC Models:
Pay-Per-Click has two models. There are flat-rate models and bid-based models. Here are the more information about the models:
1. Flat-rate model:
In the flat rate pay-per-click model, an advertiser pays a publisher a fixed fee for each click. Publishers generally keep a list of different PPC rates that apply to different areas of their website. The publisher has a rate that determines the cost per click or CPC based on the competition of the term, meaning how many other people want to pay for that click too.
2. Bid-based model:
In the bid-based model, each advertiser makes a bid with a maximum amount of money they are willing to pay for an advertising spot. Then, a publisher undertakes an auction using automated tools. An auction is run whenever a visitor triggers the ad spot. The rank considers both the amount of money offered and the quality of the content offered by an advertiser.
What is Social Media Marketing:
Social Media is mass marketing in which we can promote our products or services with the use of social media. For example: Instagram, Facebook, Twitter, and Internet websites etc… It will reach the users fast. The promotions may be in the form of photos, videos, reels and text etc…. This Social Media is also dangerous and promotes some audit content and most of the people won’t allow children to use this social media because of negative impacts.
How Social Media Works:
Social Media transformed how we connect and how businesses can influence consumer behavior from promoting content that drives engagement to extracting geographic, demographic, and personal information that makes messaging resonate with users.
Types of Social Media Marketing:
1. Content Marketing:
Content marketing focuses on creating and distributing valuable and relevant content to attract and engage the target audience. This type of social media marketing involves sharing informative articles, videos, infographics, and other forms of content that resonate with the audience's interests and needs.
2. Social Media Influencer Takeovers:
Influencer takeovers involve allowing influencers to take control of a brand's social media account for a specified period. This type of marketing can provide fresh and authentic content and expose the brand to the influencer's audience.
3. Social Listening and Engagement:
Social listening and engagement help businesses maintain a positive brand image and foster customer loyalty. By actively engaging with users through comments, replies, and direct messages, businesses can build relationships, address customer concerns, and gain valuable insights.
PPC vs. Social Media Marketing:
PPC Targets users with high intent—people actively searching for specific products or services. Think of it as catching customers when they’re already on the hunt, like when someone Googles “best accounting software for small businesses.” These users are often closer to making a purchase decision.
Social media marketing focuses on building relationships and engaging with audiences who may not be actively searching for your products. It’s about creating brand awareness and nurturing long-term loyalty, like sharing behind-the-scenes content or stories that resonate with your audience.
Cost Structure:
PPC costs are directly tied to clicks, with varying prices based on keyword competition. Highly competitive keywords can get expensive, especially in industries like finance or law.
Social Media Marketing, organic content is free, but paid ads are charged based on impressions, clicks, or engagement. Even without ad spend, there’s a time cost—creating content, posting regularly, and managing interactions can be resource-intensive.
Best Results:
PPC is nearly instant. Once your ads are live, you can start seeing traffic immediately, making it ideal for short-term promotions, product launches, or quick boosts in sales.
Social media marketing is generally slower to build traction. You’re investing in long-term relationships and community building, which means results can take time to manifest. It’s about creating a loyal following rather than instant wins.
Conclusion:
You can choose any marketing based on your interest. But as per the surveys the PPC can reach accurately while comparing with Social Media Marketing. Each brings its own strengths to the table, from immediate results to long-term brand building. It all depends on your unique business objectives and target audience.
PPC or Social Media Marketing choose your own and succeed in this marketing world.
